DIGITAL SHOWCASE
As a Freelancer Entrepreneur, I can highlight your project in the Digital World.
Access Custom Plans
Basic
- 1 Site 3 Sections
- Content for 1 Social Media Platform
- 10 Posts per Month
- Email Support
- Basic Logo Design Included
- Basic Maintenance Included
Intermediate
- Brand Manual / Digital Strategy
- 1 Site with up to 7 Sections, 1 Subpage
- Management of 2 Social Media Platforms
- Stories on Weekdays with Repetition, 4 Reels and 4 Posts
- WhatsApp Support
- Enhanced Maintenance
Advance
- Advanced Strategy + Brand Manual
- 1 Site hasta 6 Subpaginas. Deluxe design.
- Social Media Management + Ad Campaigns
- Full month publications. Business Days
- Priority Support
- Maintenance and Design Updates
Access Custom Plans
Basic
- 1 Site 3 Sections
- Content for 1 Social Media Platform
- 10 Posts per Month
- Email Support
- Basic Logo Design Included
- Maintenance not included
Intermediate
- Brand Manual / Digital Strategy
- 1 Site with up to 7 Sections, 1 Subpage
- Management of 2 Social Media Platforms
- Stories on Weekdays with Repetition, 4 Reels and 4 Posts
- WhatsApp Support
- Maintenance
Advance
- Advanced Strategy + Branding Manual
- 1 Site hasta 6 Subpaginas. Deluxe design.
- Social Media Management + Ad Campaigns
- Full month publications. Bussines Day
- Priority Support
- Maintenance and Design Updates
Process-Centred Innovative Thinking
Meeting
Planning
Designing
Developing
Testing
Delivary
CONTACT
Project Manager
Management of Innovation Projects
Creative Consultancy
Brand Manual and Digital Strategy
Development of Digital Products
Management of Innovation Projects
Strategy for Content
Creating Content
Digital Strategic Design
Expert in Project Management and Digital Innovation
About me
I am a professional passionate about technology and creativity, with a solid experience and self-taught training applied to innovative projects.
My approach is not only limited to technical execution, but I also deeply value the integration of art and technology to create impactful multi-sensory experiences.
I am deeply motivated by finding solutions that are not only functional, but also aesthetically inspiring, taking visual storytelling and user experience to new levels.
I am excited to join a leading company where I can contribute my passion for innovation and learn in an environment that constantly challenges my limits and allows me to grow both personally and professionally.
HARD SKILLS
Management of Digital Projects
Planning and execution of web and digital technology projects, ensuring on-time and on-budget delivery.
Agile Methodologies
Experience in implementing agile methodologies such as Scrum, Kanban, and Lean to optimise development processes.
Resource and Team Management
Effective coordination of multidisciplinary teams, allocation of resources and monitoring of tasks and objectives.
Data Analysis Metrics
Use of tools and data analysis to assess project performance and make informed decisions.
Managing Risks and Problems
Proactive identification of potential risks and effective problem solving to maintain project continuity.
Project Management Tools
SOFT SKILLS
- Effective Communication 70%
- Management of Time 65%
- Leadership 60%
- Analytical Thinking 95%
- Empathy and interpersonal skills: 80%
- Planning and Organising Power 95%
HIGHLIGHTED PROJECT
Digital Wondow Prototype Project
Client Ismitca Construction Company
Innovation and Planning
- Objective: The main objective was to maximize the sale of SOGNO II apartments in the shortest possible time. Create a digital presence for the brand and overcome the past of Javier, an investor who already had a previous project SOGNO building that after almost 3 years of construction still had unsold units.
- Result: Thanks to these coordinated actions, we managed to sell 70% of the available units in less than a year, and before completing 50% of the total construction. This success not only optimized the financial returns for the client, but also set a new standard of efficiency in the management of real estate development projects (the last 3 units are not sold due to commercial strategy, we have buyers in waiting!)
Brand Manual
The objective in creating the brand manual for Constructora Ismitca was to establish a coherent and professional visual identity that reflects the company’s values and mission. The brand manual serves as a guide to ensure consistency in the use of graphic elements, colors, fonts and logos in all communications and marketing materials, strengthening the brand image and facilitating recognition and trust by customers and partners.
Graphic Pieces
The objective in creating the brand manual for Constructora Ismitca was to establish a coherent and professional visual identity that reflects the company’s values and mission. The brand manual serves as a guide to ensure consistency in the use of graphic elements, colors, fonts and logos in all communications and marketing materials, strengthening the brand image and facilitating recognition and trust by customers and partners.
Web Site
The website of the Constructora Ismitca project (Sogno II Building) was fundamental as an institutional information center and marketing strategy. Visually appealing with detailed images and effective calls to action, centralizing key information for potential buyers. It facilitated lead generation, conversion of visitors into buyers, and supported various digital marketing strategies. It also improved interaction with users, providing transparency and strengthening trust in the project.
Social Media Content
I worked with the axis to continuously adapt the content and tone of voice according to the stages of the project and the needs of the users. From launch to completion, each phase was accompanied by messages and visuals that evoked positive and aspirational emotions. This not only strengthened the brand’s identity in the market, but also cultivated a genuine relationship with our followers, establishing a solid foundation for future projects of the construction company.
What was the challenge in this project?
- Limited budget: One of the main challenges on this project was managing a tight budget while maintaining the expectation of producing a digital storefront with all the elements and level of quality that would normally be expected from a full in-house design team. The objective was to maximize available resources to achieve high performance and meet the client’s expectations in terms of design and functionality.
- Solution: Faced with this challenge, I adopted a strategic approach focused on resource optimization and service customization. To reduce costs without compromising quality, I designed a detailed plan based on a meticulous timeline and specific tasks, tailored to the client’s most specific needs; initially, I conducted an exhaustive data analysis of previous clients, competitors and the market in general. This research was instrumental in identifying key opportunities and areas where we could maximize efficiencies.
I worked closely with an in-house real estate sales team and architect, as well as the construction company, to gather detailed information and ensure a complete understanding of the project requirements.
I used artificial intelligence tools strategically to automate processes and optimize the use of limited human resources. This combination made it possible to maintain a high level of performance and effectively meet customer expectations.
Project Summary Results
As Project Manager for the MICA Constructors project (Sogno 2), I designed a comprehensive social media strategy that became the heart of our digital strategy. Recognizing the need to create deep, organic connections with our target audience, we chose platforms like Facebook and Instagram for their ability to effectively reach potential homebuyers.
From the beginning, I envisioned these platforms as dynamic extensions of our website, using daily content to open virtual doors to our project. Each publication was meticulously tailored to reflect the different phases of construction and promotion, adjusting the message according to the changing needs and expectations of our audience.
Without relying on paid campaigns, we focus on organic growth, leveraging the authenticity and emotional connection that only well-managed social networks can offer. This approach not only increased visibility and engagement, but also boosted trust in our brand and accelerated the conversion of leads into buyers.
Every decision and every publication was carefully thought out as part of a broader strategy, ensuring that every online interaction drove our ultimate goal: to sell 70% of the units in less than a year and before 50% of the construction was completed. This strategic approach not only met, but exceeded our expectations, demonstrating the power of digitally integrated project management focused on long-term success.
Lessons Learnt and Future Applications
Undoubtedly applying digital glass to Constructora Ismitca’s project to effectively manage tight budgets, implement customised solutions with the help of artificial intelligence, and collaborate closely with diverse teams such as architects and sales teams among many other things.
As Project Manager, I envision an exciting future for Vidriera Digital as an innovation collective dedicated to solving the needs of small and medium-sized ventures with limited budgets. This project not only seeks to offer affordable technology solutions, but also to provide a platform where junior entrepreneurs can gain invaluable experience in the field of technology from the early stages of their careers. This dual approach not only strengthens the business community, but also fosters a collaborative environment where knowledge is shared and multiplied, thus driving continuous innovation and sustainable growth for all involved.
