CONTACT
About me
I am Ludmila Malena Corbalán López, an enthusiastic student with a deep passion for the intersection of technology, art and innovation in business. Throughout my academic career, I have cultivated a special interest in digital marketing and web development, areas in which I have acquired a solid background that has allowed me to take on various challenges and high-impact projects.
I have been fortunate to be involved in initiatives that require both technical skills and a creative approach, which has led me to understand the importance of integrating both worlds to generate effective and engaging solutions. My experience ranges from the creation of digital content strategies to the design and development of interactive end-user websites.
In addition, I am committed to continuous learning, always looking for new opportunities to expand my knowledge and skills. My short and long-term goal is to continue to grow professionally in these evolving fields, applying my knowledge to develop innovative and sustainable solutions that not only respond to current market needs, but also anticipate future trends. Through my work, I aspire to contribute to a future where technology and art not only coexist, but complement each other to create a positive impact on society. I am excited by the possibilities that these fields offer and am ready to take on new challenges that will allow me to make a positive mark on the world.
Machine Learning Student
Focus on Marketing and Technology
Critical thinking, problem solving and adaptability
Assistance in the creation of a Digital Strategy Plan
Competition Analysis and End-User Centred Planning.
Website design - Junior
Website hosting and domain management with Hostinger
Project Management
HARD SKILLS
Creative Content Creation
Integration of creative and strategic skills to produce material that resonates with the audience and reinforces brand identity, creating pieces that are both visually appealing and functional in communicating key messages.
Use of Marketing Tools
Development of digital marketing strategies that integrate SEO, SEM and metrics analysis, optimising the online presence and impact of brands.
Web Design and Management
Ensuring continuous optimization of the site’s performance, ensuring that it is accessible and efficient on all devices.
SOFT SKILLS
- Passion and Commitment 95%
- Clear and Empathetic Communication 65%
- Synchronisation and Task Efficiency 80%
- Creative Collaboration 90%
- Innovation and Adaptability 75%
- Creative Problem Solving 60%
Professional Experience
Digital Glass Prototype Project
Client Constructora Ismitca
Innovation and Planning
- Objective: The main objective was to maximise the sale of SOGNOII flats in the shortest possible time. Create a digital presence for the brand and overcome the past of Javier, an investor who already had a previous SOGNO building project that after almost 3 years of construction still had unsold units.
- Result: Thanks to these coordinated actions, we managed to sell 70% of the available units in less than a year, and before completing 50% of the total construction. This success not only optimized the financial returns for the client, but also set a new standard of efficiency in the management of real estate development projects (the last 3 units are not sold due to commercial strategy, we have buyers in waiting!)
Web Site
The Constructora Ismitca (Edificio Sogno II) project website was fundamental as an institutional information hub and marketing strategy. Visually appealing with detailed images and effective calls to action, it centralised key information for potential buyers. It facilitated lead generation, conversion of visitors into buyers, and supported various digital marketing strategies. In addition, it improved interaction with users, providing transparency and strengthening trust in the project.
Brand Manual
The objective in creating the brand manual for Constructora Ismitca was to establish a coherent and professional visual identity that reflects the company’s values and mission. The brand manual serves as a guide to ensure consistency in the use of graphic elements, colours, typography and logos in all communications and marketing materials, strengthening the brand image and facilitating recognition and trust by clients and partners.
Social Media Content
I worked with the focus on continuously adapting the content and tone of voice according to the stages of the project and the needs of the users. From launch to completion, each phase was accompanied by messaging and visuals that evoked positive and aspirational emotions. This not only strengthened the brand’s identity in the market, but also cultivated a genuine relationship with our followers, establishing a solid foundation for future projects for the construction company.
Graphic Parts
The objective in creating the brand manual for Constructora Ismitca was to establish a coherent and professional visual identity that reflects the company’s values and mission. The brand manual serves as a guide to ensure consistency in the use of graphic elements, colours, typography and logos in all communications and marketing materials, strengthening the brand image and facilitating recognition and trust by clients and partners.
What was the challenge in this project?
- Limited budget: One of the main challenges on this project was to manage a reduced budget while maintaining the expectation of producing a digital shop window with all the elements and level of quality that would normally be expected from a full in-house design team. The aim was to maximise the available resources to achieve high performance and meet the client’s expectations in terms of design and functionality.
- Solution: Faced with this challenge, I adopted a strategic approach focused on optimizing resources and customizing services. To reduce costs without compromising quality, I designed a detailed plan based on a meticulous time-line and specific tasks, tailored to the client’s most specific needs, and initially conducted a thorough data analysis of previous clients, competitors and the market in general. This research was instrumental in identifying key opportunities and areas where we could maximize efficiencies.
I worked closely with an in-house real estate sales team and architect, as well as the construction company, to gather detailed information and ensure a complete understanding of the project requirements.
I used artificial intelligence tools strategically to automate processes and optimise the use of limited human resources. This combination allowed me to maintain a high level of performance and meet customer expectations effectively.
